In my research I did not find what I was looking for: a simple tool or website where if you pasted the URL it gives you an estimate of monthly visits/users or page views. The only website that does this kind of estimation is www.trafficestimate.com however, after extesive comparison of its results and real data that I managed to get, I have to say that the error margin of this site is huge. The variability of the estimates (compared to real data) that this website has in its results is so big that I cannot recommend it for traffic estimations or traffic forecasting.
Although I couldn't find exactly what I was looking for to accurate predict traffic, In the search process I found some interesting tools that can be useful:
- Google Insights Search: Very interesting tool. It does not provide the actual number of users or visits, but does provide information regarding search volume of any keyword. You can see tendencies in search volumes and compare relative search volumes between different keywords.
- Alexa.com: This is the oldest and most comprehensive webtraffic statistics website available for free use. Even though it's not statistically accurate (Its sampling method is not representative) is the closest we have to an overall traffic ranking system . It tends to work pretty well with websites with a "Traffic Rank" higher than 100.000.
- Ranking.com: Provides information in a very similar way than Alexa.com does: Traffic Rankings, Number of users per Million, trend graphs, etc.
Although it still needs a lot of work, so far the average estimation error is around 7%, which is much better than the other tools I managed to find online.
I can forward the Excel file on request and for free, just in exchange of data to help me build a better and more accurate function.
See part 2 of this post in Website traffic estimation: My excel model
Copyright MBA Internet Marketing Manager