Friday, April 24, 2009

What your logo designer need to be told

While setting-up your own business, one of the key tasks you have is to create a logo for your company. Logically, you want your logo a perfect symbol that can rightly portray your business message to the target audience. That is why you need to be as objective as possible with your logo design no matter how small or large your organization is. It is however better to define certain design guidelines to the logo designer before starting your logo design project, so you can get a logo according to your exact need. In this piece of writing I am going to discuss what you should tell your logo designer before handing over your logo design task to him.


Your designer should create it simple

Before your designer start your logo design project, you just clearly communicate him that you need a simple yet powerful logo design for your company. Why simple design? You must have seen the logos of large organizations; their logos are very simple in design but very appealing to the eyes. For Instance, the “Swoosh” of Nike or the “M” of McDonald. They are very simple but leave lasting impression on the viewer’s mind.




Tell him that your logo should portray the message of the business

Another thing you should tell your designer that you need a logo which must portray the message of your business. This however doesn’t mean that your logo specifically portrays what your company does but simply describes from which industry you belong to. Like if you are a realtor, obviously you like to have a logo with the image of houses or something th

at can better tell you are a real estate person. In add

ition, tell him that color, design, font and other necessary element should be according to the business type. You can’t have a cartoonish logo for a real estate business or a dark black logo for children products.




Don’t let your designer to use clip art

Never allow him to use clipart. Clipart designs are already see

n by lot of people, and if a clipart is used within your logo, your logo will come out as an unprofessional emblem that cannot match with your business personality. Therefore, strictly prohibit the use of clipart; otherwise your logo will not be a one of its kind.





Always ask for vector format

Usually, when you go to any amateur logo designer, it is a greater chance that he will not design your logo with any vector based application. But if you still have found any not so expert designer, clearly tell him to provide logos in vector format. Vector format allow you to resize your logo as big as to print on a billboard and as small as to print on a pen.


Tell him not to overlap text with artwork

Some logos come only with text, some come as image only, but some logos have both the image and the text. So advice your logo designer to design in way that the image and the text should make a logo one thing, but should not get intermingled with each other.

After telling all the necessary aspect, now you should relax and let the designer do the rest. At the end of the day, you will get a perfect logo for your business without wasting time and money.


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This article has been a "guest post" from Ben Johnson of Logoinn, custom logo design service provider based in UK.
As a sign of mutual collaboration with LogoInn, and as a way of saying thanking all of my readers here you have a promotional code to get 15% discount in all of their services. Just insert "MKT-'01" while placing your order to get the discount.

I hope this will be useful for some of you ;)


MBA Internet Marketing Manager

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